You are welcome to visit the BLUE CULTURE Tourism Board website (the "Website") and enjoy the offer of the Website.

blue culture BLUE CULTUREThe BLUE CULTURE Tourism Board ("BLUE CULTURE Tourism Board" or "we") is committed to protecting and respecting the privacy of those who browse or use this website.

Visitors to this website are generally free to view the information without disclosing any personal data. However, the BLUE CULTURE Tourism Board will also collect your personal data for designated purposes as necessary and will notify you in advance of each record. We respect your right to privacy and will do our best to provide various means of communication to ensure that your privacy is appropriately protected. All data collected for the specified purpose will be destroyed or processed to the point of non-identification after use.

The BLUE CULTURE Tourism Board makes this statement as a commitment to protect your privacy. The following clearly sets out how information is collected and transmitted on this website, however, the Hong Kong Tourism Board accepts no responsibility for the privacy practices of the linked websites.

Use of Personal Data

The BLUE CULTURE Tourism Board may collect certain information from you when you use this website, including:

  • Contact information and basic user information, including name, age range, email address, telephone number, region of residence, travel history;

  • Your marketing preferences, including interest and marketing list assignments, marketing objections, preferred languages, website materials;

  • Usage information, including how you use the Site, such as the website clicks and pages displayed to you and the addresses of the web pages from which you are signed;

  • Device information and log information, including IP address, device number and type, and details relating to your use of the Site, browsing history, search queries, browser type, frequency of visits, geolocation information, wireless and mobile network connection information;

  • Cookies and tracking technologies, including technical cookies, web beacons, and advertising IDs (for more details on cookies, please see our separate "Cookie Policy”)。

We will use this information to comply with our statutory obligations.

  1. Create customer profiles, maintain customer records and communicate with you, fulfill your requests and respond to your inquiries, bookings and feedback;

  2. Send you important notices or personalized messages;

  3. To administer the operation of the Website in order to allow you to use the services and features of the Website, perform website maintenance, troubleshoot and continuously improve your website experience and our products and services;

  4. To provide services in connection with booking or registering for our events and programs;

  5. confirmation of your participation in sweepstakes or any other promotion;

  6. To facilitate the sweepstakes or promotions, to notify you of the results of the sweepstakes or promotions, to announce the winners and to arrange subsequent prize or prize redemption;

  7. customise and personalise content and make recommendations for you based on your tastes, interests and preferences (including by sending you push notifications);

  8. When you are in blue culture, recommend nearby attractions, provide you with point-to-point navigation through Google Maps, and send you location-based push notifications using GPS technology;

  9. To develop, display and track content in order to tailor or personalize advertisements, offers, and content to you based on your use of the Site, Mobile Application or Services, and to analyze the effectiveness of such ads, offers and content and your interactions with such ads, services, and content. We may also recommend content based on the information we collect about you and your browsing habits.

  10. To send you marketing copy, news and information that we think may be of interest to you, such as our latest promotions and our upcoming events;

  11. Assist in identifying visitors and determining appropriate services;

  12. To monitor, evaluate and analyse trends, information, usage and activities relating to the Site and Services;

  13. Maintain internal records, make decisions, and support internal purposes such as facilitating audits, data analysis and research to enhance our products and services. In addition, such internal records will be used to maintain opt-in and opt-out lists;

  14. detect, investigate and prevent fraud and other illegal activities, and defend our rights and property; and

  15. Use your personal data for purposes related to our legal or regulatory obligations.

When you visit this website, our server software records the domain name of your computer. We may also track the pages you visit, measure the number of Internet views, understand the popularity of various parts of the Website, collect certain general information about visitors, and compile statistical information.

Direct Marketing

We may also use your personal data (such as name, email address, address, telephone number and geolocation) to send you direct marketing communications relating to travel industry products and services or other related services, including our most recent e-newsletters and our upcoming events and offers. Such direct marketing communications may be sent in the form of email, post, SMS, phone or targeted online advertising or in-app notifications. We limit direct marketing to a reasonable and appropriate level, and we will send or share communications or content that we believe will be of interest to or relevant to you based on the information we have about you.

We may share your personal information with third party sponsors or partners in connection with a particular event or as a premise of promotional promotions so that such sponsors or partners may conduct direct marketing. However, before sharing your personal data, we will clearly notify you in advance and obtain your explicit consent.

From the effective date of this Policy, if you register for our events, programmes or offers, subscribe to our newsletter or enter our sweepstakes and you have opted to receive direct marketing communications by email, SMS or otherwise, we will seek your consent before using your personal data for any direct marketing purposes in accordance with the Personal Data (Privacy) Ordinance and related orders and regulations.

In particular, with your consent, we may enable location tracking in your device settings. When you're inblue culture, we'll recommend nearby attractions, provide you with point-to-point navigation via Google Maps, send you location-based push notifications via GPS technology, and send you relevant content and recommendations based on your personal tastes, interests and preferences.

You can stop receiving direct marketing at any time. You may follow the opt-out link in an electronic communication (e.g. email) or contact us using the details set out in the "Contact Us" section below.

Who we share your personal data with

Personal data will not be disclosed to any third party except that we may share your personal data on a confidential basis with our offices and representatives around the world and with third parties to help manage our business and provide our services. said third parties may from time to time need access to your personal data. These third parties may include:

  • Service providers, which are service providers who provide administrative, marketing and research, electronic marketing, distribution, data processing and management, advertising, computer systems, web development, electronic payment portals and other functions on our behalf, to help us operate our business, such as sending mail and sending emails, to help manage our information technology and back-office systems, to support us in data analysis, marketing and targeted advertising services, Provide search results and links (including payment lists and links). If you share your data with a third party account, such as Facebook, Twitter or Instagram, through this website, one of the third parties will manage your profile separately. Please review the privacy policies of third parties as this does not cover their data processing.

  • Event sponsors or authorised managers, agents or contractors to support the registration, sweepstakes, awarding, collection or distribution of prizes (if applicable) for the relevant Events organised or promoted by us;

  • governmental or non-governmental authorities and/or regulatory bodies;

  • other third parties for the purpose of detecting, preventing, or otherwise addressing fraudulent, security or technical issues that prevent harm to the rights, property or safety of our users or the public;

  • Professional advisers (including our lawyers and auditors).

We may also disclose your personal data to the extent required by law and when you indicate your choice to receive promotional materials from third parties as described in the "Direct Marketing" section above.

We may also share your personal data with our advertisers on an aggregate basis.

Data is confidential

The blue culture Tourism Board will take reasonable steps to ensure that the information collected, used or disclosed is accurate, complete and frequently updated and stored in a confidential environment accessible only to authorised persons. However, we cannot guarantee that no third party will hack into the computer, steal the information, or gain unauthorized access to the information.

Your Rights

You have the right to request access to and correction of the information we hold about you. To do so, please contact us as follows.